Generate biggest/most desirable outcome
[in specific time frame]
Take care of YOU and Your Well-Being -- without the stress of figuring out how to get started and without having to invest a lot of time. - totally open to you wordsmithing this differently
[without the biggest pain, second biggest pain, third biggest pain]
If you’re an (instant identifier 1), (instant identifier 2) or (instant identifier 3) looking to (achieve tangible outcome 1) while (achieving emotional/less tangible outcome) than you already know that…. (you need to do X)
Reflect back what they already know about the opportunity. In doing so, you give your prospect CREDIT for what they already know which is both empowering and a potent trust builder. Try to have at least 3 *head nod* moments (statements where your prospect would nod their head in agreement)

HERE'S WHAT YOU
MIGHT NOT KNOW
[opportunity/outcome/solution]
-
Benefit 1
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 2
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 3
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 4
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 5
Unpack it. So what? Why does that matter? What does it look like?
Ver 1: Even though the reasons to pursue X are obvious, the path to doing it successfully is anything but
Ver 2: Even though the motivation to overcome X problem is clear, the path to actually doing it is anything but
[ATTENTION GRABBING HEADLINE]
[Supporting Sub-heading Should Go Here]
BYTE-SIZE WELLNESS ACADEMY
BSWA: the "NO BS" Wellness Approach
self-care self-coaching made quick and easy
[Part 1:]
Give a highly-detailed play by play of how someone would approach trying to solve this problem, and the pains and struggles they’d face along the way. Get to the level of specificity where an actor and director would be able to film the scene. Avoid words like “pain” and “struggle’, and instead dig deeper into the actual lived experience that causes the pain/struggle.
[Part 2:]
Diagnose the main reason for the MOHT and link it to your Unique Selling Proposition (USP)
[Part 3:]
Alchemize the pain and challenge into their biggest opportunity. Your reader should finish this section feeling empowered and like they could gain a clear advantage with the right guidance.
Ver. 1 - The X Reasons Why Most Y’s Fail
Ver. 2 - The X Myths that are Killing Your Y
Ver. 3 - X Reasons Why You Haven’t (Achieved X)
Ver. 4 - The X Mindset Upgrades/Shifts You Need to Make RIght Now To (Achieve Y) and/or (Avoid Z)
Reason/New Belief 1
[Reason/New Belief Title ]
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Reason/New Belief 2
[Reason/New Belief Title ]
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Reason/New Belief 3
[Reason/New Belief Title ]
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Reason/New Belief 4
[Reason/New Belief Title ]
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Reason/New Belief 5
[Reason/New Belief Title ]
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Shh...I'm going to let you in on a little secret
Transition to your product reveal, Use this section to briefly re-affirm the arguments/beliefs above and how with those shifts (and your course that teaches it) they can achieve that outcome faster/more effectively / successfully than before.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore."
JOHN DOE, ARCHITECT


"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore."
JANE DOE, ARCHITECT
Introducing
[Course Name]

Take care of YOU and your WELL-BEING -- without the overwhelm
[course subhead that ties it to the most desirable outcome]
The body copy should immediately seek to diffuse friction by explaining WHY you’re the right person to teach it (credibility builders, results, cases, etc.).
It should also highlight your USP -- and emphasize why that USP is what they need to achieve the outcome they want even if they’ve been disillusioned before.
[COURSE NAME] is the ONLY program of its kind that ...
1. Mirror back to Belief 1
2. Mirror back to Belief 2
3. Mirror back to Belief 3
4. Mirror back to Belief 4
5. Mirror back to Belief 5
Byte-Size Wellness Academy is the ONLY program of its kind that…uses a self-guided, step-by-step approach to help women feel:
1. Revitalized and engaged in life: physically energized, emotionally connected, mentally focused, spiritually aligned.
2. Confident and empowered: discovering healthy habits and activities that can be done with ease, connecting with core values, and setting boundaries to make self-care a priority
3. Informed and in-charge, with Dr. Kim's EAT. SLEEP. MOVE. BREATHE approach to self-care.
4. Resilient: knowing how to handle roadblocks to making self-care a sustainable practice.
5. Connected (mind, body, spirit) with oneself and inspired to live an abundant life full of meaning, purpose and joy.
Self-love, Self-compassion - loving yourself unconditionally, non-judgmentally, wholeheartedly
So if you’re ready to finally do X while avoiding Y
Here's how we'll help you get here:

Module 1
SELF-CARE (Module Title (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Discover why and how to reclaim your life, make YOU a priority and be inspired to kick-start health habits, activities and experiences that bring you pleasure and joy.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Take care of your body and mind with TLC, like you would for a luxury or a high performance car that lasts a lifetime.
- Discover how to manage, balance and unleash your energy to achiever high-level wellness, peak performance, and a new zest for life.
- Create a Wellness Vision Board with images and words that energize and inspire you to be your best self and live an abundant life full of meaning, purpose and joy.
- Write a One-Year Wellness Vision Statement to help you focus your vision and make it actionable and sustainable.
- Develop an actionable Wellness Plan that integrates self-care and downtime.
Module 2
EAT
(should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Staying energized and balanced starts with building a balanced plate. This healthy eating "101" is about whole foods that nourish your brain and body - delivered in small, digestible bytes!
Discover the importance of Real Food. Real Evidence. Real Results.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Evidence-based information (written by a team of Registered Dietitians) will motivate you to eat mindfully and intuitively - with tried and true ways to eat healthy over the long-term through lifestyle nutrition -- made quick and easy.
- Macronutrients: Simple carbs. Demystify and uncover added or hidden sugars in foods and beverage
- Macronutrients: Complex Carbs & Proteins. Good for you starch and fiber carbs and foods packed with protein.
- Micronutrients: Everything you need to know about vitamins and minerals and why you should care about them.
Module 3
SLEEP (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
This 7-day sleep challenge will help you create a consistent sleep schedule so you can be your best self at home, at work and in your everyday.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
By the end of this module, you will no longer consider sleep deprivation a badge of honor. Instead, you will prioritize sleep like an athlete and discover how to practice good sleep hygiene to feel refreshed and revitalized.
- Train your brain and body by optimizing your morning, daytime and evening routines
- Enjoy breathing and mindfulness practices to help you relax before falling asleep.
- Learn the ABCDE's to optimal sleep and how to make your bedroom a sanctuary: place of peace and tranquility to promote good sleep.
Module 4
MOVE (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
This module has all the tools you need to stretch and move during your workdays to keep energized and engaged. All exercises are video-delivered, easy to follow and can be done at your desk (and during commercial breaks while watching TV).
Sweat-free and byte-sized!
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
If your a desk jockey or Zoom Zombie seeking mid-morning and mid-afternoon energy boosters or restorative micro-breaks, this library of curated short video breaks is for you!
- Stretches for muscles that feel tight from prolonged sitting
- Deskercises that strengthen your upper and lower body, hands and arms, and face exercises.
- Chair abs to strengthen your core
Module 5
BREATHE (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Discover ways to integrate body relaxation, breathe awareness, and yoga into your busy workdays and everyday life. This module includes mindfulness and yoga practices to calm the mind and enhance focus, presence and full engagement.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Enjoy short videos that provide restorative mind-body breaks:
- Discover how to use the breath to release tension, relax and de-stress.
- Learn seated and standing mindfulness practices focused on body relaxation and breath awareness.
- Practice seated and standing yoga to improve body awareness and posture; stretch and strengthen stiff muscles from chronic sitting.
BONUS 1
SELF-CARE/SELF-COACH TRAINING (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
This bonus module is like an emergency preparedness toolkit equipped with support, strategies and coping skills to help you handle unforeseen roadblocks you will inevitably encounter on your wellness journey.
Discover why being prepared with a relapse prevention plan will keep you moving forward - rather than sink into an abyss - and make wellness a way of life - for life.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Listen to your "internal GPS" to guide you along your wellness journey, while avoiding distractions, slips and relapses along the way:
- How to handle triggers and temptations
- Shift from negative and all-or-nothing mindset to positive self-talk.
- Break away from excuses that can lead to relapse or keep you stuck with unhealthy habits.
This Bonus module concludes with a lesson about self-love and self-compassion: learning to love yourself unconditionally, non-judgmentally and whole-heartedly, especially when you slip or relapse.
BONUS 2
PRIME YOUR DAY PROGRAM (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
From awake time to bedtime, this bonus module includes a library of videos that will help you inject energy into your day and put you in a peak performance state at meetings and work.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Where your focus goes, energy flows. Enjoy the following video micro-breaks:
- Posture checks that change the way you sit and stand, bringing more energy and focus into your days.
- Breathing practices that bring clarity, creativity, calm and connection.
- Desk jockey seated and standing yoga poses.
- Bed-time yoga: wake-up yoga poses to awake the body and mind and kick-start your day and wind-down yoga poses that promote stillness before bedtime.
BONUS 3
OUT-OF-THE-BOX EXERCISE BREAK (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Enjoy this 20-minute workout using exercise props readily accessible from home: toilet paper and paper towel rolls, paper plates and a set of water bottles or soup cans.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
This "ballet barre" style video class incorporates multi-planar and dynamic exercises focused on the following exercises to keep the spine healthy and strong:
- Full-body functional movements
- Spinal mobility
- Core engagement
[The Name of Your Guarantee Goes Here]

Demonstrate unshakeable confidence in your product
State the guarantee length
State the specific actions they’ll be taking during that time to produce the outcome
State the specific emotional and tangible benefits they should see in that timeframe
If that condition isn’t met - state the EXACT process for getting a refund
Here’s what you’re getting when you enroll today:
[Byte-Size Welllness Academy] - X$4,297
- Bonus 1 - Triggers & Temptations $297
- Bonus 2 - Prime Your Day Program $1,497
- Bonus 3 - Out-of-box Exercise Break $1,497 Value
Total Value: X $4,297
When you add it all up, that’s a value of $4,297
But when you enroll today, you’ll get access to everything for just:
OR

Frequently Asked Questions
Ver. 1 Questions our top students asked before enrolling in (course name)
Ver. 2 What people asked before signing up for (course name)
Ver. 3 What our most successful students asked before joining (course name)
Take their biggest objection - and transform it into their biggest opportunity
Take a major fear or objection and use it to point to a SPECIFIC and UNIQUE aspect of your product.
Bust a major industry-wide myth (or one of the beliefs you re-engineered earlier) that in turn, empowers them to take action.
Position against competitors or alternatives, and get BUY-IN on your unique way of doing things
Take an objection and springboard into your fuller USP
Offer related 1: About the bonuses, drip schedule, access, etc.
Offer related 2: About the guarantee/return policy (answer with your golden guarantee)
Transition to Offer Box: Can you remind me of everything Iām getting when I sign up today?
Here’s what you’re getting when you enroll today:
[Title of Course] - X$ Value
- Bonus 1 - X$ Value
- Bonus 2 - X$ Value
- Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
But when you enroll today, you’ll get access to everything for just:
OR

Ver. 1 - How to know if you’re ready to achieve X outcome in [course name]
Ver. 2 - [course name] is PERFECT for you if…
Ver. 3 - You’re Ready to Achieve X Outcome If
Ver. 4 -- X# Ways to Know You’re Ready to Achieve Y Outcome
- The person who’s just getting started and wants to do it right
- The person already struggling who wants to fix it once and for all
- Something that exclusively empowers them to use your product or service
General desirable trait or characteristic. Ie. willing to put in the work - Specific actions that back it up - ie. Already investing 4 hrs/week actively trying to (achieve X)]
- Has a big fear or concern that your USP addresses
Aware of and excited about the big outcome] - Aware and excited of the quickest, most valuable win (as listed in GG)
- Ready to take the actions needed to generate it as listed in GG]
[Criteria Close: ie. If you said “yes” to at least 6 of the above, I can’t wait to meet you inside (course name)]
Here’s what you’re getting when you enroll today:
[Title of Course] - X$ Value
- Bonus 1 - X$ Value
- Bonus 2 - X$ Value
- Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
But when you enroll today, you’ll get access to everything for just:
OR
