My friend recently discovered a mallard duck – she named her Daisy – nesting in her backyard planter. This week, two of the eight eggs hatched, and two small ducklings emerged.
One of them quickly made its way out of the planter, and began trailing its mother, but as you can see in the video clip below, the other duckling couldn’t figure out how to escape.
So Daisy left that little duckling behind.
Apparently, that’s how ducks roll. It’s survival of the fittest: The mother ducks leaves with the ducklings who are strong enough to follow her to the nearest pond that she pre-selects as their new starter home.
Any ducklings that can’t keep up and follow mother duck’s lead are abandoned. The mother duck never returns to retrieve the remaining babies, so my friend brought that fledgling duck to an animal rescue.
Daisy Duck got me thinking about the meetings industry.
As we (finally!) emerge from the pandemic and people are vaccinated, I fear that meetings and workplaces will forge right ahead with in-person conferences, leaving behind an entire captive audience that appreciates the convenience, accessibility and affordability of virtual meetings: Not having to travel or fork out a ton of money and time to attend meetings.
In the past, many organizations budgeted for their more senior people to attend in-person events, but pivoting to virtual expanded planners’ reach, making conferences more affordable so all employees can attend at a fraction of the cost.
I agree with industry observers who predict that hybrid and virtual meetings are here to stay.
One reason? There are many more touchpoints leading up to and following the conference where planners can engage attendees. Platforms can stay open long after the event, providing meaningful educational content.
Staying virtual or hybrid saves money, reduces an organization’s carbon footprint, and increases the accessibility, inclusion and involvement of global participants.
And for sponsors, virtual meetings provide an additional revenue stream before, during and after the event.
Why would you want to lose that valuable opportunity and a diverse audience that can be fully engaged with virtual or hybrid events?
What will the new or next ‘normal’ look like for meetings and workplaces, and most importantly, how can we best support – and not abandon – attendees as they navigate life after lockdown?
I believe that as the meetings industry rebuilds and recovers, our focus should extend beyond physical safety, pandemic proofing, and tech solutions to the human element – the human operating system – with diversity & inclusion, attendee engagement and well-being at the epicenter.
If you want to:
And be inclusive and lead the way like mother ducks lead their ducklings ....
You’ll want to attend my FREE WEBINAR “How to Engage & Energize Your Virtual/Hybrid Audience “ on June 3 from 1:30-2:30 pm EST. Register HERE. Can’t make the live webinar? A replay is available.
Leverage your next event to help attendees prioritize self-care so they can feel and be their best each day.
Register here to reserve your spot! See you then!
PS: If virtual meetings still seem daunting, you don’t have to do this all on your own. Need help engaging attendees with virtual wellness experiences for your next virtual/hybrid event? Hit reply or click HERE to schedule a free wellness consultation with me.